If any of you have followed Mommalikeme from the start, you’ll know from this post that Oli is definitely not a fan of vegetables. There are literally three meals involving vegetables that he will willing eat, although he’s warmed up to the idea of cucumber recently, otherwise dinner time involves a whole lot of begging, pleading and more often than not, bribing. He can literally take up to an hour to finish his dinner if there happens to be vegetables on his plate, and the only thing that helps ‘speed up’ his meal times are me timing him with the stopwatch on my phone and Sophie and chanting ‘Go Oli, Go!’ over and over in-between half-gags and mock vomits. Not a word of a lie. He’ll pause in between mouthfuls to ask me if he’s winning! As a mom of a child with a vegetable ‘aversion’, the Food Lover’s Market Goodness Gang campaign quickly caught my eye! They’ve run an incredibly successful campaign nationally in stores since August 2017. The aim of the campaign is to help us parents educate our children on the benefits of a healthy diet involving fruit and vegetables. The campaign consists of a gang made up of various fruit and veggies as cuddly plush characters. Whilst the sticker and plush toy activation ends on 12 and 26 November respectfully, the adventures of the Gang continues with the arrival of the Goodness Gang’s bedtime Story Series! The series consists of a five-part downloadable PDF (head over to Food Lover’s Market website here to find out more), and the gorgeous illustrations and fun narrative are bound to have your little one begging for another story!
Story time is an important part of our daily routine. It’s a wonderful way for my kids to unwind and quieten down after a busy day and spend some quality time with me. The journey of the Goodness Gang takes the characters on a five-part journey from Fruitlandia to meet all the children at Food Lover’s Market.
Part 1: Best friends, Benny Banana and Sally Strawberry, are asked by the King of the the most wonderful land, Fruitlandia, to make the journey to a magical place called Food Lover’s Market. Here, the friends will finally be able to meet children – something they had always heard about, but never seen. Before setting off, they’re given the important task of educating children on the importance of eating their fruit and veggies.
Part 2: Before Benny and Sally can start their adventure, they know they’ll need to enlist the help of their friends. We meet the happiest of friends – Bongi Blueberry and Olly Orange (cue MUCH excitement from Oli as he spots his namesake at their treehouse) who readily agree to embark on the journey with Sally and Benny with the opportunity to meet kids at Food Lover’s Market.
Part 3: We’re introduced to Adam Apple and Manny Mushroom, who’re busy building a snowman. The theme of inclusion and acceptance is brought into the story as Adam recalls how Manny felt excluded when he was teased by some veggies, as he is neither a fruit nor vegetable, but rather a fungus. Adam Apple befriended him, regardless of his differences – such an important lesson for our children to learn! Oli was most impressed with how kind Adam was – exclaiming that was why he loved green apples so much! After a fun snowball fight, the gang of four becomes six, as Adam and Manny join the adventure to meet the children.
Part 4: Betty Broccoli and Pumi Pea enjoy nothing more than a day on the beach with books filled with tales of adventures. The importance of reading emerges as a theme in this part, as these green characters explain the benefits of books. The Gang arrives to tell Betty and Pumi all about their planned adventure and they eagerly join them. With the Goodness Gang now complete, the journey to Food Lover’s Market finally begins!
Part 5: Before arriving at Food Lover’s Market, the Gang has to cross Junk Food Valley, a dark and scary place. Whilst discouraging junk food, the story shows the importance of friends, as they band together and singing loudly to ward off the evil junk. Out of the Valley, Food Lover’s Market comes into sight. Bursting with excitement at the prospect of finally meeting children, the characters remember the mission the King had tasked them with – to share the message of the importance of healthy eating. The Gang of eight steps inside the store and the adventure finally begins!
Each part concludes with a colouring page featuring the two main characters from that particular story – such a fantastic idea to get the kids excited about what they’ve just read! Oli was absolutely enthralled with these stories, and even asked if he might have some ‘Manny Mushrooms’ with dinner tomorrow night – fingers crossed!